The Feasibility Study of Advertisement and Marketing Outsourcing for the International Tourist Hotels
碩士 === 亞洲大學 === 國際企業學系碩士班 === 95 === Facing the Warring States time of hotel industry, the competition strategy is the key for success. The outsourcing became an option for enterprises. “Advertising” is the essential factor of a successful operation for hotel industry. (Michael , 2002). “Market Posi...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17461919712597676525 |