A Study of Special Event Experiential Marketing, Market Segmentation and Recreation Demand—A Case of Sweet Taiwan Year Festival
碩士 === 亞洲大學 === 國際企業學系碩士班 === 95 === In recent years, various traditional cultural activities were advocated by both government and private enterprises in order to attract visitors and thus help prosper for domestic economy. The concept of experiential marketing that allows visitors to fully partici...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07176624497922673936 |