Applying Data Mining to Loyal Customer Identification and Buying Behavior - The Case of Hypermarket
碩士 === 東海大學 === 管理碩士學程在職進修專班 === 95 === The tide of global economy, consumer buying behavior is changed and the number of channels is increased day by day in recent year. In the continuing economic depression, enterprises face a strong pressure in the limited market and competition. In the past, sel...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27726361654944384166 |