國外市場品牌進入模式之決定因素
碩士 === 東海大學 === 企業管理學系碩士班 === 95 === Most of foreign market entry mode choice is examining productive activities. There are also lots of reasons affecting firms which want to promote their brand to international market. Therefore, this study attempts to from aspect of brand marketing, examine Dunnin...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67829068238612933611 |