A Study on Brand Strategy, Channel Strategy , Competitive Strategy and Brand Performance – An Empirical Investigation of the Luxury-goods Industry
碩士 === 國立臺北科技大學 === 工業工程與管理研究所 === 95 === Along with the economic globalization, brand has much influence power than before, and also the main reason that the luxury-goods industry creates a stable earning and profit.The special brand image not onlyhas the higher price ability and the customer loyal...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99psj7 |