The Relationship between Customer Satisfaction and Customer Loyalty of Life Insurance Industry: The Moderating Role of Relationship Benefit and Switching Cost
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 95 === This study bases on consumers in the life insurance industry. The aim of the study is to investigate the moderating role of relationship benefit and switching Cost in the relationships among customer satisfaction and customer loyalty. Questionnaires from 39...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/f3ewcp |