The Advertising Effects of Direct e-Mail
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 95 === With the rise of internet, marketers have found a good way to access consumers, marketing-marketers mail product information to consumers by direct e-mail. The characteristic of low cost with high efficiency has made direct e-mail marketing become one of th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/e4ku85 |