A Study on Brand Strategy Driven New Product Development Process

碩士 === 國立臺北科技大學 === 創新設計研究所 === 95 === According to a survey from Product Development and Management Association (PDMA), for in a successful company over 50% of the contribution comes from new products and some even more successful companies exceed over 60%. In the era of consumer-orientation, it is...

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Bibliographic Details
Main Authors: Kuo-An Chu, 朱國安
Other Authors: 陳文印
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/edm2d3