Key account management model of multinational fast moving consumer goods company by the example of full cream milk powder
碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 95 === Most consumers go for hypermarkets and markets for fast-moving-consumer-goods（FMCG）shopping, which make these hypermarkets’ and supermarkets’ key account management(KAM) models for FMCG companies nowadays. However, whether every FMCG company adopts the same KA...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56640492933411061901 |