The Effect of Advertising Message in TV Shopping
碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 95 === The improvement of technology has changed the consumption behaviors of customers. And also, it has stimulated customers to consume through virtual stores, especially TV shopping. TV shopping channel provides a convenient way for shopping and various choices...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/743x86 |