An Influence of Brand Identification and Community Engagement on Community Loyalty

碩士 === 淡江大學 === 企業管理學系碩士班 === 95 === We are witnessing an age in which people interact with one another more frequently; the conception of community relationship has begun to substitute for individualistic entrepreneurism; and the acceleration of business transaction comes with technological advance...

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Bibliographic Details
Main Authors: Yi-Lin Chuang, 莊易霖
Other Authors: 李月華
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/19939718664136672766