A Study on the Relationships among Brand Equity, Customer Satisfaction, Switching Cost and Repurchase Intention in the Life Insurance Industry.
碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 95 === This research explores the relationships among brand equity, customer satisfaction, switching cost and repurchase intention in the life insurance industry. This study started from reviewing the relevant literatures, and then constructed the framework and hypo...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/13790219231505326927 |