The Impact of Product Knowledge on Consumer’s Attitude and Evaluation Criteria for Low Involvement Product：A Case Study on Kitchen Cleaner
碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 95 === The majority of purchasing activities is about low involvement products and it is very important decision for such products. This study is exploring the effects on attitudes and evaluation criteria by the case of kitchen cleaners. The purpose of this study is...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58888895051004921595 |