The Influence of DJ Mastermind Style, FM Broadcasting Attributes, Life Style of Radio Audience on Customers’ Satisfaction and Listening Behavior

碩士 === 淡江大學 === 企業管理學系碩士班 === 95 === In recent years, the broadcasting lietening rate was influence by increasing intensity of broadcasting stations and rapid growth of ditigital medias indirectly. Therefore, To keep audiences have become an important task for broadcasting station managers. This res...

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Bibliographic Details
Main Authors: Huei-Ru Chen, 陳蕙茹
Other Authors: Ying-Cheng Hung
Format: Others
Published: 2007
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