The Influence of DJ Mastermind Style, FM Broadcasting Attributes, Life Style of Radio Audience on Customers’ Satisfaction and Listening Behavior
碩士 === 淡江大學 === 企業管理學系碩士班 === 95 === In recent years, the broadcasting lietening rate was influence by increasing intensity of broadcasting stations and rapid growth of ditigital medias indirectly. Therefore, To keep audiences have become an important task for broadcasting station managers. This res...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18496892199712642926 |