A study on the effects of celebrity endorsement on one-sided and two-sided advertisement appeals
碩士 === 淡江大學 === 企業管理學系碩士班 === 95 === In today''s open society, freedom of speech has been used and abused. Advertisers do not hesitate to take advantage of this freedom to promote products regardless of the long-term effect on consumers as a whole. Many of these information or...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/k97wuf |