A Study of Customer Loyalty Drivers in Taiwan Mobile Phone Industry - Trust as Mediating Variable.
碩士 === 淡江大學 === 國際貿易學系國際企業學碩士在職專班 === 95 === The three drivers’ factors of consumer, brand, society and trust are the major antecedents of customer loyalty, and loyal customers may buy more, have a positive word-of-mouth effect. Also we know that the cost of selling to new customers is much higher t...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81010899803785205143 |