Explore The Factors Affecting Purchase Behavior On The Online Retail Store

碩士 === 淡江大學 === 資訊管理學系碩士班 === 95 === According to the market survey, more local retail consumers are used to accepting online shopping channel. Recently survey data showed that the transaction amounts of the web sites ranking fourth among all retail channels were bigger than the figure of the depart...

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Bibliographic Details
Main Authors: Hsieh-Wen Huang, 黃羨雯
Other Authors: 黃振中
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/95929229794221356612