The Critical Factors of the Consumer Purchase for LCD-TV –the Consumer Value Point

碩士 === 淡江大學 === 管理科學研究所碩士班 === 95 === LCD-TV is no longer the untouchable product because of the panel company constantly set up new age plants and push the product cost down. LCD-TV is regarded as the new stuff to replace the traditional CRT TV, because of thin and light. In recent years, the huge...

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Bibliographic Details
Main Authors: Ching-Chih Chen, 陳清智
Other Authors: Ting-Ko Chen
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/65404995165013381807