A Study on Chinese Professional Baseball Fans’ Team Identity Model-The Case of La new Bear’s Fans
碩士 === 臺北市立教育大學 === 體育學系碩士班 === 95 === The main purpose of this study was to verify the identity model of CPBL La new Bear’s fans, and to compare the difference among the items of fans’ identity model. Sample of this study was 796 La new Bear’s fans who were random selected as the subject. The study...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46487182635345801265 |