A Study on Brand Image to Customer Loyalty on Consumers of Sport Shoes－A Confirmatory Model
碩士 === 臺北市立教育大學 === 體育學系碩士班 === 95 === The main purpose of this study was to explore the relationships of brand image, brand equity, purchasing involvement, and customer loyalty on consumers of sport shoes. The study adopted questionnaire method, and the sport shoes consumers who played basketball i...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06477904352353213904 |