A STUDY OF CHANNEL MOTIVATION STRATEGIES OF TAIWANESE MOTHER BOARD COMPANY

碩士 === 大同大學 === 事業經營學系(所) === 94 === The formulation of channel strategies has been a critical issue for the marketing researchers. However, empirical investigation with useful insight is limited, especially in the emerging markets, such as Brazil, Russia, India, Indonesia, and China etc. Since Russ...

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Bibliographic Details
Main Authors: Chih-Lung Chien, 簡志龍
Other Authors: Wen-Kuie Liang
Format: Others
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/45423395511138269676