THE IMPACTS OF PAYMENT MECHANISM AND MOOD ON PURCHASING INTENTION－ONLINE/TV SHOPPING AND PRODUCT INVOLVEMENT AS MODERATORS
碩士 === 大同大學 === 事業經營學系(所) === 95 === Human shopping habits have changed as a result of global technological advancement. The rise of the non-store retailing in recent years has promoted the rapid growth of online shopping and TV shopping in Taiwan. While products sold on the non-store channel are co...
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| Format: | Others |
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2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04612274392149428173 |