THE IMPACTS OF PAYMENT MECHANISM AND MOOD ON PURCHASING INTENTION-ONLINE/TV SHOPPING AND PRODUCT INVOLVEMENT AS MODERATORS
碩士 === 大同大學 === 事業經營學系(所) === 95 === Human shopping habits have changed as a result of global technological advancement. The rise of the non-store retailing in recent years has promoted the rapid growth of online shopping and TV shopping in Taiwan. While products sold on the non-store channel are co...
Main Authors: | Jung-Ta Chang, 張榮達 |
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Other Authors: | Ming-Chuan Pan |
Format: | Others |
Published: |
2007
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Online Access: | http://ndltd.ncl.edu.tw/handle/04612274392149428173 |
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