THE IMPACT OF INTEGRATED PRODUCT DEVELOPMENT PRACTICES ON COMPETITIVE ADVANTAGE

碩士 === 大同大學 === 事業經營學系(所) === 95 === ABSTRACT The great success in new product development (NPD) is vitally concerned with the fulfillment of operational performance and strategic objective for a firm, and is regarded as the motivator to ensure its sustainable survival and progress in related indust...

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Bibliographic Details
Main Authors: Shih-Tse Hung, 洪世澤
Other Authors: Kun-Huang Yeh
Format: Others
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/45300089909647217247