THE INFLUENCES OF PERCEIVED PRICE AND PRODUCT INFORMATION ON PURCHASE INTENTION OF FUNCTIONAL HEALTH FOODS－WITH HEALTH CONCEPTION AS A MODERATOR
碩士 === 大同大學 === 事業經營學系(所) === 95 === From the past to nowadays, prolonging one’s life is always a constant ideal. Due to the improvement and the progress of the technologies, people are gradually aware of the importance of keeping oneself healthy. Numerous health-care foods have gradually replaced g...
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| Format: | Others |
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2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/r3jjp8 |