THE EFFECTS OF INTRODUCING CUSTOMER RELATIONSHIP MANAGEMENT TO DEPARTMENT STORE ON CUSTOMER SATISFACTION AND LOYALTY
碩士 === 大同大學 === 事業經營學系(所) === 95 === To implement the Customer Relationship Management (CRM) is an important topic. The main purpose of enterprises performing CRM is to handle customer demand and increase customer satisfaction in order to maintain the customer relationship, and then raise the custom...
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| Format: | Others |
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2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/sv2sbf |