THE MODERATING IMPACT OF GENERAL TRUST ON THE RELATIONSHIP BETWEEN A SALESPERSON’S ETHICAL SALES BEHAVIOR AND CUSTOMER LOYALTY
碩士 === 大同大學 === 事業經營學系(所) === 95 === In general situation, the consumers trust in what the salespersons told them and expect to receive the products exactly the same as what the salespersons promise to them. However, more and more controversies and commercial disputes arise between customers and sal...
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| Format: | Others |
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2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ag2t5s |