The Marketing Effect of Professional Sport Players as Product Spokesperson in Taiwan
碩士 === 台南科技大學 === 商學與管理研究所 === 95 === Advertisements are one of the most important tools of communication. It is by far the most widely used marketing tool. Consumers are inundated with TV commercials. In practice, more and more businesses are looking for spokespersons to increase sales volume. This...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59313592998795153680 |