A Study on the Relevant Factors of La New Brand Loyalty-An Example of Hsinchu citizens

碩士 === 萬能科技大學 === 經營管理研究所 === 95 === The study on the relevant factors of La New brand loyalty is based on citizens in Hsinchu. This article can help us understand whether it has difference on the consumers of different loyal ethnicities and can offer suggestions about loyalty to La New firm. The da...

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Bibliographic Details
Main Authors: Zong-Qi Lu, 盧宗奇
Other Authors: Jaw-Ming Chen
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/69920725022339438489