A Study on the Relationships Between Store Image and Consumer Behavior of Coffee Chain Store in Taoyuan-- Examples of Starbucks and Zhen-Guo Coffee
碩士 === 萬能科技大學 === 經營管理研究所 === 95 === In recent years, the coffee chain store not only gradually popularizes, but also becomes the meeting place for different industries and occupations employees. In order to get competitive advantages, the coffee chain store owner should understand coffee chain stor...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07926002096884441172 |