The Study of Correlation between Product Message Intensity and Consumers’ Preference from the Conditions of Learning Theory- A Case of Cultural Product Design in Botanical Garden, National Museum of Natural Science
碩士 === 國立雲林科技大學 === 工業設計系碩士班 === 95 === ABSTRACT The message communicated by product is an important indicator for consumers’ purchasing options. Therefore, this study aims to explore the differences in product perception and preference of consumers with different product message intensity. The pu...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14459195396617063662 |