The Influence of Mood on Brand Extension Evaluations：The Moderating Effects of Brand Extension, Product Attributes, Gender, and Age
碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 95 === According to affect-as-information framework, it refers that mood effects on people’s judgments. Prior researches have showed different statements about the influence of mood. The findings have pointed the same opinion about the influence of positive mood;...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43023945131201983547 |