Assessing the Behavior Model of Festival Tourists – Case Study of Dajia Matsu Holy Pilgrimage Particapators
碩士 === 國立雲林科技大學 === 休閒運動研究所碩士班 === 95 === This study assessed the behavioral model of festival using latent variables of place attachment, motivation, satisfaction and loyalty, and elemental data of participators. Total of 700 questionnaires were administered through convenience sampling from Dajia...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/14057540018374430187 |