The Study on the Relationship among Franchise Health Club Members’ Experiences, Brand Image, and Loyalty
碩士 === 國立雲林科技大學 === 休閒運動研究所碩士班 === 95 === The study aims to explore the relationship among the members’ experiences, brand image, and loyalty in Taichung’s franchise health clubs; the results of the research are expected to provide the health clubs with constructive references in improving ser...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12058098323226513924 |