USING PERSONAL AND SITUATIONAL FACTORS EXPLORE THE INFLUENCE ON INTERNET UNPLANNED PURCHASE
碩士 === 元智大學 === 企業管理學系 === 95 === Past studies indicate that consumer’s purchase behavior can be divided into habitual buying, compulsive buying and impulse buying among these purchase behavior impulse buying has been investigated extensively. However, this study focuses on unplanned purchase which...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/70718713959750323405 |