Some Moderators on the Effects of Weblog Endorsement
碩士 === 元智大學 === 國際企業學系 === 95 === Recently weblogs are more and more popular. We can observe that a lot of companies use weblogs to be their marketing communication tool and use endorsers to endorse their weblogs and products. Previous research indicated that endorser endorsing product can have bett...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | en_US |
Published: |
2007
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Online Access: | http://ndltd.ncl.edu.tw/handle/51284060753533047772 |