Some Moderators on the Effects of Weblog Endorsement
碩士 === 元智大學 === 國際企業學系 === 95 === Recently weblogs are more and more popular. We can observe that a lot of companies use weblogs to be their marketing communication tool and use endorsers to endorse their weblogs and products. Previous research indicated that endorser endorsing product can have bett...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51284060753533047772 |