Users’ retention and contribution to ARPU: 3G cell phone usage in Taiwan
碩士 === 元智大學 === 經營管理碩士班(國際企業學程) === 95 === Taiwan’s mobile telecommunication service has achieved a penetration rate that goes beyond 100%. Reducing users switch and providing more services for a profitable business will be operators challenge in such a fast growing market. Prior research has widely...
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/74897764215844568953 |