The Influences of Experiential Marketing on Brand Equity:The Moderating Effects of Involvement and Product Attributes
碩士 === 真理大學 === 管理科學研究所 === 96 === According to the literature review, experiential marketing provides the consumers with touched solution under fantastic points of purchase settings, enhances their brand cognition, and then affects their purchase decision. However, this experiential marketing-brand...
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| Format: | Others |
| Language: | zh-TW |
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2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23413184090072427092 |