A Study on the Influences of One-to-One Marketing on Customer Loyalty: The Moderating Effects of Web Service Quality and Consumer’s Lifestyle
碩士 === 真理大學 === 管理科學研究所 === 96 === Because accesses the net the population increase, more and more people go shopping on line. This article investigates the interaction relationship between websites and anonymous visitors based on one-to-one marketing. If the websites understand a customer’s habit a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93092494730411038678 |