The study of the relationship between player types and perceived acquisitionvalue and the moderating effect of failure type and recovery terms on thisrelationship under an online video game failure.

碩士 === 國立中正大學 === 企業管理所 === 96 === none

Bibliographic Details
Main Authors: Yu-Hsin Hsieh, 謝聿昕
Other Authors: none
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/11065612865746594641