The Negative Images of Salespersons and Their Impacts to Customers – The Case of B2B Industry
碩士 === 國立中正大學 === 企業管理所 === 96 === In B2B industry, selling products is quite different from B2C model that faces consumers directly. To customers, they do not only want to buy the product itself, but also to buy before and after care services, technical supports or even cooperation, which means the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56512336973855575978 |