The Pricing Competition and Marketing Strategies in Tourism Industry
博士 === 中華大學 === 科技管理學系(所) === 96 === Tourism industry is regarded as one of the star industries of the 21st century. A lot of evidences show that the tourism industry will play an important role to the global economy growth. This study begins with analyzing how a firm prices its two recreation act...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60282700545772027440 |