A Study on applying the Integrated Marketing Communications Theory to Recruit Volunteer Soldier advertising

碩士 === 中華大學 === 科技管理學系(所) === 96 === The source of military manpower relies on the military service system of a nation. The quality of the recruited subjects decides not only the quality of the military manpower, but also the fighting capability of the armed forces. In the past, our country primar...

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Bibliographic Details
Main Author: 孫勇善
Other Authors: Ho Li-Hsing
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/35066823536448984077