A Study on the Relationship model of Factors Influence Home Delivery Customer’s Inertia and Loyalty－The Switching Barriers as Moderator
碩士 === 中華大學 === 經營管理研究所 === 96 === The changes of people’s consumption habit and life style, consumers buy the necessary products at network or TV shopping, so the home delivery industry then become an important service industry. On the highly competitive market, customer's loyalty is the key f...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98746525257513920612 |