A Study on the Relational Model of Brand Image, Brand Equity and Consumer Response for Taiwan Hospital
碩士 === 中華大學 === 經營管理研究所 === 96 === The brand is a kind of idea and image. It also represents the quality of the products and the acceptance by consumers. A strong brand offered not only the advantage of the competition but also the marketing contribution. In medical service industry, when they offer...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19412140734453886961 |