The Study of Perceived Risk and Purchasing Intention of Internet Shop─The Case for 3C Products
碩士 === 長榮大學 === 企業管理學系碩士班 === 98 === According to the MIC report of Institute for Information Industry, the market scale of internet shops keeps on growing in Taiwan. However, most internet consumers worry about the risks of online shopping. According to many studies, consumer’s purchasing intention...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52059157810114433669 |