A Study of the Relationship among Brand Image, Promotion Type and Consumer’s Purchase Intension for Female Cosmetics－Taiwan and Korean Brand as an Example
碩士 === 長榮大學 === 國際企業研究所 === 96 === The objective of this research is mainly take Taiwan and the Korean cosmetics as the research brand, to discuss the affect of brand image and promotion type matching on purchase intension. In the past, the research has only been carried out by aiming at the custome...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62107432366069578907 |