Marketing Situation, Price Framing and Consumer Perception Effect by Internet Price Information
碩士 === 長榮大學 === 企業管理研究所 === 96 === There are many people shopping online. Consumers collect price information online and compare internet prices with those in traditional market channels. However, there are few studies investigating online price perception and factors affecting the perception. The m...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69309539056730610710 |