A Study on Brand Value of the Listed and Over-the-Counter Companies in the Food Industry
碩士 === 長榮大學 === 經營管理研究所 === 96 === After No. 37「Intangible Assets」issued by the Financial Accounting Standards Committee in Taiwan, the most intangible assets had become capitalization, but actually the brand is still not be capitalized. The study used the Japanese Hirose brand valuation model to ca...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82eywq |