Advertisement Expenditures, Underwriter Reputation, Auditor Rankingand IPOs Underpricing-Evidence of Taiwanese Listed Companies-

碩士 === 中原大學 === 國際貿易研究所 === 96 === This study examines the relationship between the Advertisement Expenditures, and IPO Underpricing in the Taiwanese IPO firms listed in Taiwan Exchange Market over 1991 to 2006. This paper is different from the previous literature in a number of ways. First, the way...

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Bibliographic Details
Main Authors: CHIEN-HUNG CHEN, 陳劍虹
Other Authors: none
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/57469769100692564972